Every day, leaders and teams of an international pet-supply company come to work with the goal of delighting customers and making each one a "promoter"—a client who will come back, increase their purchases, and refer the store to others.
How does this organization know which stores are winning and which need to improve? They get frequent, accurate data from a statistically relevant sample of customers at each store location.
Just imagine trying to improve profit across your organization without a frequent and accurate profit measure.
Yet, many organizations trying to improve their customer experience rely on unreliable customer-service metrics or none at all. In our experience, email and receipt surveys get very low response rates. As a result, the ranking of locations from these surveys leads many companies to reward and penalize the wrong managers, benchmark best practices from the wrong teams, and inaccurately identify which locations are helping or hurting their brands.
Our Customer Loyalty Practice helps chains and other multi-unit operators drive faster revenue and profit growth through increased customer and employee loyalty. We’ve partnered with Fred Reichheld, loyalty expert and creator of the Net Promoter System™ (NPS®), to help organizations measure and improve customer and employee loyalty through accurate metrics and world-class training and development.