The 3rd Alternative Series


In any conflict, the 1st Alternative is my way and the 2nd Alternative is your way. The fight usually boils down to a question of whose way is better. There are many methods of “conflict resolution,” but most involve compromise, a low-level accommodation that stops the fight without breaking through to amazing new results.

The 3rd Alternative transcends traditional solutions to conflict by forging a path toward a third option, a 3rd Alternative that moves beyond your way or my way to a higher and better way—one that allows both parties to emerge from debate or even heated conflict in a far better place than either had envisioned. With the 3rd Alternative, nobody has to give up anything, and everyone wins.

“Win-win is a belief in the Third Alternative. It’s not your way or my way, it’s a better way.”
-Stephen R. Covey

Each work session can be taken individually or as a series.

The Solution

Discover how to defuse conflict and strengthen relationships—even when threatened by deep differences. This workshop will help you discover four paradigms that lead to win-win results in any conflict situation

The 3rd Alternative Decision Making

This workshop will provide you with the tool-set you need to apply four steps for making robust decisions. You will learn how to capitalize on divergent thinking to reduce uncertainty and to use empathy as the unexpected key to decision making.

The 3rd Alternative Innovation

In this workshop you will learn how to practice rapid prototyping and countertyping to leverage the rich thinking of your team. Plus, learn to apply the revolutionary discipline and creative power of 3rd Alternative teams, which will help you generate exciting and unexpected solutions.

The 3rd Alternative Negotiation

This workshop will teach you to distinguish the four steps of haggling from the four steps of synergizing for deals that delight everyone. This session helps participants get past the “zero sum” negotiation mind-set to the “abundance” mind-set that produces countless rich solutions and builds relationships.

The 3rd Alternative Problem Solving

Discover how synergy is key to problem solving. In this workshop you will learn a revolutionary method for solving your toughest problems by seeking the unexpected, unanticipated solutions you never thought of before—far better solutions than you ever dreamed of.


Each of these work sessions consists of two-hours of instructor-led training live-online, or one-hour in a self-paced online module.

Learning Videos

How to get started