The 4 Disciplines of Execution: Manager Certification®



When it comes to attaining wildly important organizational goals, the role of the manager in the business execution process is critical. Yet managers too often are foggy about what the key goals are, and they typically have too many goals to begin with. In contrast, picture an organization where the business management strategy is totally focused on the most important priorities and committed to helping their teams achieve the wildly important goals.

The Solution

Unlike most traditional business management strategy training, the purpose of The 4 Disciplines of Execution: Manager Certification is not just for business management strategy, but to help managers create actual work plans. The outcome of this work session is to identify the most important goals for each manager and team to pursue, then to create measures and identify the key activities that will predict goal achievement.

Results are the by-product of two variable; strategy and execution. The 4 Disciplines give you the ability to hold down the variable of execution. We have found that by not just teaching the 4 Disciplines to the leaders, but by actually teaching them to teach and implement them with their teams, the leaders own this process at a whole new level and the results are groundbreaking!

With this in mind, we have a proven process for giving leaders the experience, reinforcement, quick wins and simple tools to execute against any priority.

Once they saw how easy The 4 Disciplines of Execution was to do, they became champions of the model and began to spread their enthusiasm to others in the division,
-Danny Jones, Executive Director of Operational Excellence and Innovations, Opryland


  • To reinforce the critical role of the manager in the execution process.
  • To develop a draft of Wildly Important Goals (WIGs), measures, and scoreboards for their teams.
  • To prepare to sponsor Team Work Sessions for their teams.
  • Understand the importance of a WIG session.

What you receive:

  • Participant Guidebook
  • Business Management Strategy Essentials Book
  • 4 Disciplines Pocket Card
  • Manager Certification Guide
  • Work Compass Cards
  • Manager Certification Videos


This program consists of 20 hours of instructor-led training. The program can be delivered in three consecutive days, three days over time, or in five half-day modules